THE (PHOTO) SHOW MUST GO ON

PLANNING A PHOTO EXHIBIT - I have a photo exhibit opening the evening of March 13th at BizzArt Gallery in Bisbee AZ.  I also am going to exhibit work in April in a group show at Panterra Gallery, also in Bisbee.  Both shows will feature photos I made during my recent photo excursion to Chiang Mai in Northern Thailand.  So, to say the least, I'm busy preparing for these shows.  It seems like this would be a good time to discuss how to prepare for a photo exhibit.  I'll speak first about the editing, titling, display and promotional aspects, then about the physical aspects: printing obtaining frames, framing and hanging.  The first thing is to procure a suitable venue for the show.  One choice is an art gallery.  The initial step is for a gallery to accept your work for a show.  This is not a slam - dunk.  Even if you're lucky enough to already have your work on display in a gallery, that does not mean that the gallery is going to host an exhibit of your work.  However, bear in mind that even if that occurs, you will most likely have to help cover expenses and the gallery will probably assess a fifty percent or higher commission on any work sold.  None the  less, if a gallery has agreed to host a show of your photography, then you've managed to leap the first hurdle.  If not, then you might want to consider a different option,  Restaurants and hotels are often looking for original artwork to decorate their walls. They will probably be more than happy to display your work, and will most likely not expect a commission upon sale.  However, you will probably be responsible for any miscellaneous costs such as advertising/promotion.   Your show, if possible, should have a theme.  For instance, my upcoming exhibit consists of photographs taken in and around Chiang Mai, Thailand.  Next, you need to come up with a name or title for your exhibit.  The title of my show is CHIANG MAI THAILAND ADVENTURE 2010.  Oftentimes, framing and matting can be purchased at a reasonable cost online particularly if you print your photos to standard size.  Printing options can include do it yourself or purchasing prints from an outlet such as Snap Fish.  One important aspect in preparation for the show which must not be overlooked is promotion. Print promotion can include postcard invitations, posters and brochures.  Media ads (newspaper, radio, TV)  are another option. And how about posters and flyers?  Oh, and let's not forget word of mouth?   If possible, the photos for your show should be framed in identical or similar frames.  My show at Bizzart will utilize frames I have on hand.  While the frames will not be identical, they will be similar enough that the show should hold together well.  On the other hand, the show at Panterra in April will be hung with identical 8x10 inch black frames matted white for 5x7inch images.  The show should be hung as close to the opening reception as possible.  The reception can be simple or elaborate.  One option is to supply beverages, plates, napkins, cups, etc. and then have close friends bring various finger foods.  If formal invitations are to be mailed or emailed, this should be done at least a full week in advance of the opening.  I hope this has been of help.  LARRY ELKINS ELKINSPHOTOS